by,schulz at Eurobike 2025 – innovation meets consistency

Visit us in Hall 12.1 / Stand D24

Eurobike 2025 is approaching – by,schulz will be there again this year. From June 25 to 29, the cycling world will gather in Frankfurt to showcase new products, provide inspiration, make contacts and network. It was not an easy decision for us this time – .

Well-attended by,schulz exhibition stand at Eurobike 2024

Clear decision despite difficult industry situation

The bicycle industry is still in a tense economic phase. The after-effects of the last few years are still being felt – not only by manufacturers and retailers, but also in the exhibition halls. For example, ZEG, including its bicycle brands Kettler, i:SY, Bulls etc., as well as other well-known manufacturers and brands are staying away from Eurobike 2025. We therefore did not take the decision to participate lightly.

But especially in challenging times, presence is a sign of attitude and willingness to engage in dialog.

Eurobike is a central international platform for exchange with OEM partners, manufacturers, specialist retailers and the community.

That is why we say clearly:by,schulz will be exhibiting at Eurobike 2025!

Product innovation: by,schulz SEP.2 - comfort rethought

With the new SEP.2 parallelogram suspension seatpost, we are offering a suspension elastomer seatpost for the first time. The SEP.2 benefits from the proven technology of our flagship, the G.2 seatpost. Modern design meets comfort.

Key Features:

High ride comfort thanks to precise response behavior

  • 3 elastomer damping elements in different degrees of hardness
  • Simple saddle mounting, solid saddle clamp with fine adjustment

👉 To the SEP.2 product page

by,schulz SEP.2
SEP.2 Parallelogram suspension seat post

Product innovation: by,schulz M.2 View CNC pedal - design meets function

Our new M.2 View CNC platform pedal combines modern design with technical expertise. The aluminum construction impresses with the non-slip surface of the pedal body. The arrangement of the CNC pins, which are milled to different heights, ensures a secure footing on the pedal – even when things get sporty.

Technical highlights:

  • Tread surface: CNC-milled hexagonal pins
  • Flat aluminum body with 19mm height
  • Solid bearing
  • StVZO compliant, with narrow reflectors

👉 More about the M.2 View CNC pedal

M.2 View CNC platform pedal

We look forward to the dialog - live in Frankfurt!

We look forward to the dialog – live in Frankfurt!

Get to know our team personally at the Eurobike, examine and test our products, we look forward to meeting you.
📍 by,schulz – Hall 12.1 / Stand D24
📅 June 25-29, 2025 – Frankfurt Trade Fair