by,schulz at Eurobike 2025 - We show what moves - by,schulz

Eurobike 2025 in Frankfurt is underway – our stand H12.1, D24 is very busy. Almost the entire by,schulz product range is on display, from e-bike lifts to speedlifters, seat posts, pedals, etc. Everything your heart desires when it comes to comfort, ergonomics and safety for bikes and e-bikes.

The direct exchange with dealers, trade visitors, the media and bike enthusiasts is always inspiring. A good start, the schedule is full, we are looking forward to the next days of the fair.

Focus on two new products

We will be focusing in particular on two new products, which we will be presenting live to specialist retailers for the first time at the trade fair:

SEP.2 - the new by,schulz seat post suspension

The Elastomer parallelogram suspension support SEP.2 offers maximum riding comfort thanks to optimized damping. This is popular with commuters, touring cyclists as well as e-bikers and cargo bike users who value comfort and back-friendly riding.

M.2 View CNC - the by,schulz pedal for urban performance

With the M.2 View CNC pedal platform pedal, we are setting an exclamation mark for sporty urban riders. The CNC-milled aluminum housing combines solidity with a clear, functional design. The pins milled at different heights ensure a non-slip grip on the pedal – a strong plus for everyday use and for anyone who wants to take things a little faster.

To be seen live on current bicycle models

Our components can not only be seen on displays at the trade fair stand, but also installed directly on high-quality bicycles from our partners. In cooperation with leading brands that use our components as original equipment, we will be demonstrating practical applications on the following models:

i:SY Skyfly Carbon Stardust

VeloDeVille Loady

Riese & Müller Multicharger

Vello SUB

CaGo CS 100

Good response at the trade fair stand

Despite skepticism at the beginning and generally reduced visitor numbers, our stand was well attended. Many visitors appreciate the opportunity to experience the functionality of our components directly on the bike. In particular, our clear solutions for use in urban mobility concepts met with great interest from specialist dealers and OEM partners.

Experience live until June 29, 2025

Eurobike is underway – and we look forward to seeing you at our stand in Hall 12.1 Stand D.24.

During the Festival Days on Saturday, 28.06. and Sunday, 29.06. we will be offering various items such as valve adapter tools, smartphone mounts and suspension elements for direct sale at our stand.  For all those who do not want to walk around the trade fair fully packed, there will be an offer to ship the items after the trade fair.

If you don’t have the opportunity to be there, you can keep up to date via our Instagram channel, our YouTube channel and our homepage.

A detailed follow-up report will follow after the end of the trade fair – with exciting insights, reactions from the market and an outlook on upcoming developments.

by,schulz at Eurobike 2025 – We show what moves