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Eurobike 2025 – Two new products, lots of exchange and new impulses
As Eurobike 2025 draws to a close, we can look back on some exciting days at the trade fair in Frankfurt. We were very busy at our by,schulz stand, with business appointments – industry and wholesale – taking place as planned. In general, however, Eurobike was not very well attended by retailers and trade visitors. In some cases, the exhibition halls were rather sparsely attended. Obviously, the summer date is not suitable for the specialist trade and many manufacturers. The end consumers clearly came to the trade fair in small numbers; they specifically took advantage of the opportunity for test drives in the outdoor area. Our focus was on exchanging ideas with long-standing partners, dealers, the press and cycling enthusiasts. We actively presented almost our entire product range of bicycle accessories and e-bike lifts.
New products in focus: SEP.2 & M.2 View CNC
At the trade fair, we presented the new SEP.2 seatpost and the M.2 View CNC pedal live to our customers for the first time. Both components attracted a lot of attention at the stand and led to detailed discussions with industry partners and technically interested trade visitors. The response was consistently positive – in particular the combination of sophisticated function, quality and ease of assembly aroused the interest of many.
Personal exchange remains central
As in previous years, direct communication with OEM partners, dealers and the trade press was a key priority for us in 2025. These discussions provide us with important feedback from the field and help us to further develop our products in a targeted manner. We particularly appreciate the openness with which we receive feedback – be it on the function, integration or handling of our components.
Contact with bicycle enthusiasts and workshop professionals was also valuable once again. The variety of perspectives that we gain in this way is often incorporated into our product development.
New channels, direct line: Instagram & YouTube
Shortly before the trade fair began, we also launched our own channel on Instagram – another step towards getting in touch with the community more directly. We have already shared our first impressions of the trade fair, short product presentations and insights behind the scenes there.
On our YouTube channel you will not only find technical insights, installation aids and product presentations. We are happy to have followers on the platforms – if you don’t want to miss anything, simply subscribe to us.
Instagram: byschulz_components
YouTube: www.youtube.com/@speedlifter
