Company
Who we are
For over 25 years, by,schulz GmbH has been developing bicycle components that make cycling more comfortable, safer, and more reliable. Today, by,schulz is an internationally established supplier of innovative components, supported by a team that sees development not as a job, but as a passion.
What we do
Our range extends from ergonomic stems and sturdy handlebars to functional seat posts and high-quality pedals. For classic bicycles as well as modern e-bikes. It is complemented by the e-Bikelifter, our innovative and robust bicycle assembly stand, which makes maintenance and repair effortless and straightforward.
The products are available from specialist retailers and wholesalers and are used by numerous bicycle manufacturers as original equipment. They accompany cyclists in everyday life, on tours, and in sporting activities.
Product milestones – Our timeline
How we develop
Innovations at by,schulz arise from practical experience and technical expertise. Every product is developed in Saarbrücken, tested extensively, and goes far beyond recognized standards—for quality that cyclists can rely on.
Our goal is to create bicycle components that meet the highest standards of safety, durability, and comfort.
To achieve this, we rely on state-of-the-art manufacturing technologies such as 3D forging and high-strength aluminum alloys. The result is components that reliably accompany cyclists in everyday use as well as in sports.
Where we work
The heart of by,schulz beats in Saarbrücken. This is where the concepts, designs, and test series for new products are created. At the same time, we maintain close contacts with international OEM partners, which is why production has mainly taken place in Taiwan for over 25 years. In close proximity to our largest customers and partners. This enables us to ensure efficient supply chains and a reliable supply.
When it began
Driven by his passion for cycling and his expertise as a bicycle mechanic, Markus Schulz founded by,schulz, a company that combines innovation, quality, and practicality in every product. Since 1989, trained bicycle mechanic and company founder Markus Schulz has been working as an independent entrepreneur in the bicycle industry. During his early days in retail, Markus Schulz quickly developed his own vision of creating new concepts and innovative bicycle components beyond sales. This laid the foundation for the creation of by,schulz.
In 1996, the first patent application was filed for the Speedlifter system, which allows the handlebar height to be adjusted safely and without tools. A year later, series production began in Germany. Due to high demand, production was increasingly relocated to Asia from 2000 onwards.
