by,schulz represented at numerous national and international bicycle trade fairs and events
For 25 years, we have been synonymous with high-quality, well-designed bicycle components in the bicycle industry. With our comprehensive range of products, we impress customers and partners with our quality, functionality, and many years of experience.
In 2026, we will celebrate our 25th anniversary—a special milestone that we will use as an opportunity to personally present our products and innovations. At numerous trade fairs, we offer insights into our product range and engage in direct exchange with end customers, dealers, and manufacturers. Our goal is to inspire cyclists, further strengthen existing partnerships, and establish new contacts.
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In addition to our comprehensive presence in Germany, we are also represented at international trade fairs beyond our national borders. These include renowned events in Europe as well as our participation in the two most important bicycle fairs in Asia, where we present our product range to an international audience.
Take advantage of this opportunity for an exclusive appointment and feel free to write to us at info@byschulz.com.
Our trade fair team looks forward to welcoming you to our booth and discussing your specific needs with you.
January
CMT - Stuttgart
Saturday, January 17 - Monday, January 19, 2026
If you’re a cycling and outdoor enthusiast, you’ll find everything you need for an active vacation in Hall 9 from January 17 to 19—three days in total. Here you can compare and try out different bikes, buy accessories, discover hiking destinations, and purchase the right equipment. Advice is especially important when it comes to active vacations: talk to experts and get inspiration from the supporting program.
FEBRUARY
Nieuwsfiets B2B Festival - Netherlands
Sunday, February 8 - Monday, February 9, 2026
NieuwsFiets Media & Events is organizing the fourth edition of the B2B FESTIVAL at the Brabanthallen in Den Bosch on Sunday, February 8, and Monday, February 9, 2026. This event takes place shortly before the start of the 2026 cycling season, but also at a time when we can look ahead to 2027. In short, it’s the perfect time for an additional opportunity for trade and industry in the Netherlands and Belgium to connect.
Visit us at our by,schulz booth G.26
MARCH
Cycling World Europe - Düsseldorf
Friday, March 20 - Sunday, March 22, 2026
In recent years, CYCLINGWORLD EUROPE has increasingly developed into the “place to be” for Europe’s bicycle and e-bike industry. Perfectly timed, people meet in Düsseldorf at the start of the season.
Meet us at our by,schulz stand in the “Kaltstahlhalle”, aisle L2
Taipei Cycle Show - Taipeh
Wednesday, March 25 - Saturday, March 28, 2026
APRIL
Velo Berlin
Saturday, April 11 - Sunday, April 12, 2026
VELOBerlin is the bicycle festival for everyone. In the urban flair of the former Tempelhof Airport, exhibitors present bicycle and mobility products of all kinds, parts, accessories, clothing, accessories as well as digital and tourist offers. Huge test tracks and fun courses invite visitors to take extensive test rides. VELOBerlin is the bicycle platform for a wide range of mobility topics: the colorful festival program with talks, shows and big bike races inspires visitors to try out, discuss and participate.
Visit us at our booth: Hangar, H_B5
Spezi - Freiburg
Saturday, April 25 - Sunday, April 26, 2026
SPEZI is the world’s leading trade fair for bicycles beyond the “diamond frame standard”. The exhibitors present a unique variety of mobility solutions and make people mobile in a contemporary way.
The SPEZI is not only a special bike fair, but also a festival and test event for thousands of people from all over the world. Here you can try out everything that is not a “normal” bike:
Cargo bikes, trailers, tandems, tricycles, recumbents, velomobiles, folding bikes, rehab bikes and lots of smart accessories.
Visit us at our by,schulz booth: 2.511
JULY
ZEG Bike Show - Cologne
Friday, July 17 - Sunday, July 19, 2026
The merger of six companies to form Zweirad-Einkaufs-Genossenschaft eG (ZEG) in 1966 has resulted in a success story made in Cologne. Personal advice, the best possible prices thanks to central purchasing and the highest quality of service have made ZEG Europe’s largest network of independent specialist bicycle dealers with more than 1,000 member companies.
With brands such as PEGASUS, BULLS, KETTLER, HERCULES, i:SY, ZEMO, WANDERER and many more, ZEG offers maximum variety and outstanding quality in the bicycle, e-bike, accessories and clothing sectors. At the same time, we ensure maximum customer satisfaction with the TÜV-approved ZEG quality workshop certificate, which is unique in the industry.
Visit us at our by,schulz booth
AUGUST
HARTJE in-house exhibition - Hoya
Friday, August 14 - Sunday, August 16, 2026
SEPTEMBER
Bike & Co Orderfestival - Kassel
Friday, September 4 - Sunday, September 6, 2026
In recent years, specialist retailers, manufacturers, and service providers in the industry have been calling for the return of the BIKE&CO trade fair. We have responded to this request in 2025 by launching a new series of events—the BIKE&CO Order Festival.
In the first year alone, we welcomed 4,800 trade visitors to Kassel.
Visit us at our by,schulz booth
HARTJE Hausmesse - Grimbergen
Sunday, September 13 - Monday, September 14, 2026
Taichung Bike Week
Tuesday, September 15 - Friday, September 18, 2026
TBW is the most important trade fair for the bicycle industry in Taiwan. Its unique format allows for high-quality, face-to-face meetings between buyers and suppliers. All of this takes place in five-star hotels, so you can work and sleep in one place without the hassle of traveling back and forth to an exhibition center. TBW is run by the industry.
Visit us at our by,schulz booth at the Splendor Hotel.
NOVEMBER
VSF Trade Dialog - Mannheim
Saturday, November 21 - Monday, November 23, 2026
The VSF Trade Dialogue 2026 is an important platform for exchange and discussion in the trade sector. Experts, companies, and decision-makers meet here to highlight the latest trends, challenges, and innovations in trade. The dialogue promotes cooperation and knowledge exchange in order to shape the future of trade together.
Meet us on site at our by,schulz booth