by,schulz at the Eurobike 2024 in Frankfurt

Dear partners, customers and bike enthusiasts,

We have been exhibiting at Eurobike for over 20 years. We are also pleased to report to you on Eurobike 2024 in Frankfurt. Despite difficult market conditions, the trade fair was a complete success for us. It offered us many opportunities to exchange ideas directly with industry partners, dealers and customers. It was also a good opportunity to maintain contacts and forge new partnerships.

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by,schulz with new booth concept

Our new, enlarged stand concept has attracted a lot of attention thanks to the integration of compact and cargo bikes equipped with our high-quality components. Thanks to well-known manufacturers such as i:SY, MOCA, QIO and CAGO, we were able to present the special compactness, comfort and variable, individual customization options of our products directly on the bike. The by,schulz product categories seatposts, dropper seatposts, pedals, speedlifters, handlebars and stems were displayed on presentation walls with removable exhibits, allowing our range to be clearly presented to visitors to the stand. Short product videos on the main products successfully rounded off the concept. The knowledgeable visitors, whether dealers or manufacturers, were impressed by the “tangible” presentation of our products and the practical solutions they offer.

Focus on workshop area

We were particularly pleased with the positive feedback on our trade fair stand with extra workshop area. The mobile by,schulz e-Bikelifter BM-65 together with the new Cargo plus Clamp for lifting heavy, long cargo bikes was very well received by the trade fair visitors. This feedback encourages us to continue enriching the bicycle market with practical and future-oriented products.

See the Cargo plus Clamp for yourself here:

Presentation of our new image film

One highlight was the premiere of our new image film, “by,schulz – The Problem Solvers”, at Eurobike. With a twinkle in our eye, we presented the values and visions of by,schulz. The film was very well received and generated a lot of positive feedback. We would like to take this opportunity to thank Leon Fürtig, Jonathan Thomas and everyone involved in the project.

You haven’t seen the movie yet? Take a look, it’s worth it 😉

Our conclusion

Overall, we are very satisfied with the results of this year’s Eurobike. The many conversations we had and the consistently positive feedback confirm our work and motivate us to continue on our chosen path and develop high-quality products.

A big thank you to all our partners, customers and end consumers who visited our stand and made this trade fair a special experience. We look forward to continuing our successful cooperation and exciting projects in the future.

We wish you lots of riding pleasure with our products.

Your by,schulz team